by Wyn Nathan Davis | Aug 30, 2025 | Selling
Not all customers are created equal. So why do so many businesses treat them as if they are? The truth is simple: customers are not equal. Some are highly profitable, easy to work with, and aligned with your company values. Others are high-maintenance, low-margin, and...
by Wyn Nathan Davis | Aug 28, 2025 | Selling
What is Addressability? Addressability is the measure of how easy or difficult it is to get in touch with your target customers. A highly addressable market can be reached directly, quickly, and cost-effectively — making sales far easier. For years, I sold to the...
by Wyn Nathan Davis | Aug 26, 2025 | Selling
Most sales pipelines aren’t pipelines at all—they’re drains, leaking effort, money, and opportunities because of inconsistent or poorly managed activity. With a background in sales, my philosophy has always been simple: focus on the sales process first. If necessary,...
by Wyn Nathan Davis | Aug 22, 2025 | Selling
Social media is the most powerful business tool to emerge in a generation. Done right, social media marketing can build brand awareness, generate leads, fill your sales pipeline, and convert followers into paying customers. Unfortunately, most businesses still treat...
by Wyn Nathan Davis | Aug 20, 2025 | Selling
Wherever you are in business today, remember: your best thinking got you here. But is that enough to take you where you want to go? At its core, business looks simple: Create a product or service. Define your customer. Set a price. Close the sale. Deliver and collect...
by Wyn Nathan Davis | Aug 18, 2025 | Selling
What stops people from doing business with you? Worry Risk Uncertainty Value doubts In most cases, hesitation comes down to uncertainty. If you remove that uncertainty, you eliminate one of the biggest barriers to winning new clients. That’s why a strong guarantee can...
