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The Fallacy of Price Objection

The Fallacy of Price Objection

Price Objection Lowering price, as a reaction to price objection, is the very worst way to improve business. It strips away profits and turns your business into a commodity.  There is not a week goes by that I do not hear the painful problems of salespeople, sales...
The Art of Selling Smarter Not Harder

The Art of Selling Smarter Not Harder

Interruption Based Selling does not work any more – period! Traditional cold calling is still the default approach of too many business people – call centers around the world are filled with rows of salespeople pitching cold. It doesn’t work but too many businesses...
Destroy Price Objections – A Step by Step Guide

Destroy Price Objections – A Step by Step Guide

Struggle with price objections? I have written several articles about price objections and how, in fact, most price objections are not really about price but more about conveying value to the prospect. Whether the price objection is about price or not – it still needs...