by Wyn Nathan Davis | Jan 12, 2013 | Selling Skills
Understanding the sales process! Reasons for having a well thought-out sales process include: Seller and buyer risk management Standardised customer interaction in sales Scalable revenue generation The advantage of approaching the subject of sales from a “process...
by Wyn Nathan Davis | Jan 12, 2013 | Selling Skills
“I am great with relationships, I’ve been married five times!” Prologue (rant) It seems to be a common misperception in human nature that quantity is better than quality. This is a side effect of short-term thinking, which dismisses the long view in favour of the...
by Wyn Nathan Davis | Jan 11, 2013 | Selling Skills
You’re not in the accounting, consulting, restaurant, shipping or delivery business – get this out of your head! You’re in the marketing business! Your raison d’etre is getting new business – just as every human’s primary reason for existence is procreation. If...
by Wyn Nathan Davis | Jan 11, 2013 | Selling Skills
Lawyers are apparently the scourges of the earth! Why? It is because of the work that they do? No! It is because they charge by the millisecond for every breath that they take; it is because they charge two Pounds for a photocopy and fifty pence for a paper clip. It...
by Wyn Nathan Davis | Jan 11, 2013 | Selling Skills
One of the biggest mistakes businesses make is by trying to be better than the competition. It is a very good strategy to raise the game of your business but for too many businesses they spend too much time trying to be as good as…. well, as good as the biggest...