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Addressability – know where to fish!

Addressability – know where to fish!

Addressability is a measure of how easy or difficult it is to get in touch with your customers. A highly addressable market can be reached easily and quickly. For many years I sold to the wholesale stationery, office products and artist materials market worldwide....
Do you really have a sales strategy?

Do you really have a sales strategy?

Wherever you are, remember, your best thinking got you here! Success in business can be boiled down, in a large part, to understanding models that work. The fundamental business model is very simple: create a product or service, define a customer, establish a price,...