Sales Hacks: How to Persuade Someone to Buy Something with Psychology
Closing deals isn’t just about what you sell—it’s about how you communicate. These psychology-based sales hacks will help you build trust, reduce resistance, and boost conversions, all without sounding pushy or manipulative.
If you’ve ever wondered how to persuade someone to buy something, this is your shortcut.
1. Stand Beside Angry Customers
When facing an angry or aggressive client, don’t stand directly in front of them. Stand to the side. This reduces perceived confrontation and subconsciously signals cooperation, helping them relax and de-escalate.
2. Use the Magic Phrase: “Can You Help Me?”
This simple question triggers empathy. Whether you’re speaking to a prospect or trying to get past a gatekeeper, starting with “Can you help me?” softens the conversation and increases your chances of a favorable response.
3. Reflect with Rephrasing
Restate what your prospect says in your own words. It’s one of the most underrated psychology sales techniques. It shows active listening and makes them feel understood—building rapport fast.
4. Nod to Encourage Agreement
While making your point, nod slightly. People tend to mirror this gesture, and that physical agreement often translates into mental agreement. It’s subtle, powerful, and surprisingly effective.
5. Ask for a Small Favor
If someone seems indifferent or even cold, ask for a tiny favor—like borrowing a pen. Known as the Ben Franklin effect, it works because when someone helps you, they unconsciously justify it by liking you more.
6. Repeat Their Name
Using your prospect’s name during the conversation makes them feel acknowledged and builds a personal connection. Just don’t overdo it—2–3 times is ideal.
Takeaway
These sales hacks aren’t tricks—they’re smart communication habits rooted in human behavior. Use them with sincerity, and you’ll turn casual conversations into sales opportunities more often than not.