by Wyn Nathan Davis | Apr 13, 2016 | Selling
Steve Jobs (February 24, 1955 – October 5, 2011) was a technology entrepreneur and on of the most influential business person of the last 50 years. Steve Jobs and Apple were, for many years, a bit of a marginal technological player but in recent years has become the...
by Wyn Nathan Davis | Apr 4, 2016 | Selling
George Clooney Rule George Clooney was in the news today – that is, of course, typical. The reason today was that George has stated that an ‘exclusive’ interview published by Hello Magazine was a complete fabrication. Hello has apologised and will, I expect, pay some...
by Wyn Nathan Davis | Mar 28, 2016 | Selling
What do you do with your sales leads? Leads are the lifeblood of business but leads do have a ‘best by’ date and quickly go stale if not acted upon and exploited. So, how do you handle yours? If you are like most businesses, big and small, this is what happens: You...
by Wyn Nathan Davis | Mar 20, 2016 | Selling
The Best Sales Pitch Ever? Selling has earned a bad reputation because too many, if not most, salespeople simply don’t know how to sell and think that talking ‘features and benefits’ is enough. The result is the ‘numbers game’. The idea that if we simply give the same...
by Wyn Nathan Davis | Mar 7, 2016 | Recruitment, Selling
The #1 Secret to Hire Great Salespeople? Online sales job boards are almost completely a waste of time! Why? Because why would a great salesperson use an online job board to find a job? They wouldn’t! The top salespeople in every organisation are regularly...
by Wyn Nathan Davis | Jan 1, 2016 | Selling
Greatest Sales Letter! Greatest Sales Letter – is the holy grail of any lead developer. The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and...
