by Wyn Nathan Davis | Apr 21, 2018 | Selling
Case Study Grow your Business by increasing prices. Business is highly competitive – especially for small businesses. Many businesses find themselves increasing commoditized with regular pressure from customers to cut pricing. Cutting prices usually has the...
by Wyn Nathan Davis | Feb 16, 2018 | Selling
Where the value is clear the decision really is easy, but why is value such a moving target? Imagine that you are given a true life or death choice – your net worth or your life? The choice is easy when you must give everything for even one more day of life. But let’s...
by Wyn Nathan Davis | Jan 19, 2018 | Selling
Lots of people think that all salespeople do is talk. Well, if you have tried your hand at selling then you know that this is not true. Selling is a skill that few can manage effectively. Most salespeople are order takers – which is still work – but without the...
by Wyn Nathan Davis | May 11, 2017 | Selling
Yes, we are all unique and special but we are also predictable – particularly if we have been raised in the same or very similar culture. Selling is about getting people to do what we want. Of course we want a win-win but we still want to win. Understanding how...
by Wyn Nathan Davis | Mar 15, 2017 | Selling
You don’t build a world-class company without world-class people. Steve Jobs was as fanatical about hiring as he was about everything at Apple – it mattered! Recruiting is hard. It’s just finding the needles in the haystack. We do it ourselves and we spend a lot of...
by Wyn Nathan Davis | Feb 10, 2017 | Selling
First rule of selling – don’t turn off your prospect. I have spent my entire work life in sales in client facing roles. Sometimes in client meetings I have had customers that have aired thoughts about politics, religion or many other emotional topics. I have always...
