The 29 Rules of being a Sales Rainmaker

..from the wisdom of a sales recruiter…

  1. Rainmakers never forget that selling is target game – always focus on the goal for every telephone call, email or meeting!
  2. Rainmakers always listen more than they speak! The key to selling is knowing what people want – this is only learned by listening!
  3. Rainmakers are not players – rainmakers are always real, always sincere, always authentic – always!
  4. Rainmakers are Everyman! They are never above anyone and always make people feel great about who they are – never less!
  5. Rainmakers don’t hide behind digital technology. They always pick up the telephone to deal with a problem or make a connection.
  6. Rainmakers are always prepared. They put tremendous effort into always being ready and anticipating everything that will be needed.
  7. Rainmakers are always closing! They are always focused on getting the business and every move is getting them closer to yes!
  8. Rainmakers always sell first. They know that decision fatigue means that important presentations should always schedule early in the day!
  9. Rainmakers go for the cheque! They are never afraid to talk money or deal with money issues knowing that money is a power conversation!
  10. Rainmakers present perfectly! Shoes shined, shirt starched, suit pressed – presentation counts and they always control all that can be controlled!
  11. Rainmakers deliver and demand respect! If the buyer does not reciprocate they walk! Without respect there is no relationship!
  12. Rainmakers make it rain! They sell, they study selling, they are sales experts! The Rainmaker is always getting better and always selling!
  13. Rainmakers do the homework! They know their product, the competitor, the customer – intimately! Power comes from knowledge – they know!
  14. Rainmakers always go for a sure thing! “Never chase a girl that doesn’t want to get caught!” Rainmakers don’t waste time with time wasters!
  15. Rainmakers always make one more call! They are never lazy – one more call a day is 200 calls a year and the difference between good and great!
  16. Rainmakers understand the value of incremental selling! Add-ons can deliver 10%, or more, to the bottom line. Afterall. They have already said yes!”
  17. Rainmakers know that referrals are the gold standard of sales leads and work to cultivate a business built on referrals. Always building bridges!
  18. Rainmakers start at the top! They know the first call on a firm should be as close to the top as possible! Decisions flow downhill!
  19. Rainmakers monetize the value of the offering! ‘This investment will deliver this £ X return. Rainmakers always monetize!
  20. Rainmakers are never late and never rush! Always in control and always prepared. Make it a habit!
  21. Rainmakers never get angry and never make it personal. They have no time to be distracted. They are good winners – losing doesn’t register.
  22. Rainmakers persevere in the face of adversity. Rising to the challenge is simply what they do! They know that getting the order is the solution!
  23. Rainmakers never discuss the competition. They don’t exist! If the conversation is raised, they politely acknowledge them and move on!
  24. Rainmakers are never cheap! They pick up the tab and do favours and don’t keep track of who is on top. Rainmakers are bigger and better!
  25. Rainmakers always ask killer sales questions to win the buyer. They are experts on the customer and always ask the perfect questions!
  26. Rainmakers lose the losers. They only associate with winners because they know that negative people suck energy and passion!
  27. Rainmakers brand themselves and are always building the brand value of everything they do! They know the only real value is brand value!
  28. Rainmakers know the ‘A’ list! They know that playing with a stronger player makes you stronger. They are always looking for a stronger player!
  29. Rainmakers never ‘under-promise and over-deliver!’ That’s a chump’s game. Rainmakers always promise and deliver the best! Always!
  30. Rainmakers never get slow! They are always on the top of the game – physically, mentally and emotionally. Slow is for losers!