The Problem with Chasing Competitors
One of the biggest mistakes businesses make is trying to be “better” than the competition. On the surface, it sounds smart—raise your game, beat the market leader. But in practice? It often turns into imitation.
Think about how many coffee shops you’ve seen trying to look like Starbucks. The result is bland, forgettable, and uninspired.
Chasing the competition is dangerous for four reasons:
1. You’ll Always Be Behind
By the time you notice what a competitor is doing, they’ve likely been at it for years. Copying puts you on a constant delay.
It’s like fashion trends—what feels “new” in a small town today was hot in London a decade ago. Do you really want your brand to look out of date?
2. Nobody Can Be You
The #1 reason clients choose me is that I’m different. My business reflects who I am—my style, my values, my voice.
Sure, I studied business and earned an MBA. But I focus less on formulas and more on authenticity. That’s what makes me memorable.
Lesson: Inspiration is fine. Cloning is deadly.
3. Generic Brands Disappear
Too many businesses outsource their branding without offering a clear vision. The result? Professionally designed websites and logos that feel generic, bland, and soulless.
Think about it: how many accountants, consultants, or doctors have branding that looks identical to everyone else’s? Forgettable branding creates forgettable businesses.
4. Comparisons Backfire
Avoid the trap of positioning yourself as the “X of Y industry” (e.g., the “Marmite of Accountants”). Why? Because comparisons make people remember the reference—not you.
You’re unique. Lean into that.
Examples of Standing Out
Hotels. The Savoy, the Dorchester, and the Ritz are all five-star hotels. But each has its own distinct identity.
Apple. For years, Apple held just 5% of the market—but it was authentic and different. Today, competitors chase them.
Speakers & Consultants. I don’t aim to be slick or polished on stage. I aim to be authentic. That’s what makes the message memorable.
The Business Development Strategy That Works
When I work with clients, I don’t help them become a carbon copy of their competitors. I help them become the best version of themselves.
Because in today’s crowded market, you don’t just need to be good—you need to be:
- Authentic
- Definable
- Discernible
The easiest way to create your own niche? Be yourself.
The Takeaway
Being “better” is a race you’ll never win. Being different is the advantage only you can own.
Your authenticity is your competitive edge. In a world where too many businesses look the same, being yourself is the ultimate growth strategy.
Isn’t that magic?