How We Built Three Global Growth Marketing Teams in Just 10 Weeks
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Client
Australian Software Company – Spinifex IT
Specialisation
SAP / SuccessFactors Payroll Solutions
Summary
Built three global growth marketing teams in 10 weeks across three continents for SAP partner SpinifexIT. With ambitious growth goals for 2025, they aimed to build stronger demand generation teams through the creation of regional growth marketing units
About the Client: SpinifexIT
SpinifexIT is a globally recognized SAP partner offering advanced HR and payroll automation solutions. With a strong reputation in the SAP ecosystem, SpinifexIT serves enterprise clients across the world and is known for both technical excellence and customer service.
As part of their 2025 expansion plans, SpinifexIT aimed to strengthen their demand generation capabilities by building regional growth marketing teams across APAC, EMEA, and North America.
The Hiring Challenge
To drive scalable global growth, SpinifexIT needed to fill four high-impact marketing roles:
- 1 Growth Marketing Manager – Australia (APAC)
- 1 Sales Development Representative (SDR) – Australia (APAC)
- 1 Growth Marketing Manager – United Kingdom (EMEA)
- 1 Growth Marketing Manager – Canada (North America)
Each region required SaaS-experienced marketers familiar with SAP-integrated technologies, capable of delivering localised campaigns while aligning with global strategy.
Our Recruitment Strategy
We designed a global recruitment campaign focused on sourcing high-performing talent within the SaaS and SAP space.
International Talent Mapping
We built a targeted database of 980+ candidates across APAC, EMEA, and North America. All had relevant experience in B2B marketing, SaaS, and enterprise software ecosystems.
Multichannel Outreach
Candidates were engaged via:
- Personalised emails
- LinkedIn InMail
- Direct phone outreach
Our campaign reached 100+ pre-qualified candidates per region, with tailored messaging for each time zone and region.
Evaluation and Reporting
Each shortlisted candidate was assessed using our 360° profiling framework, including:
- Skills and experience analysis
- Cultural and regional alignment
- Full evaluation reports for client review
We coordinated interviews across time zones and managed all candidate scheduling and feedback loops, ensuring fast decision-making.
Results Delivered
3 Growth Marketing Managers and 1 SDR in Australia, North America, and Europe
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
10 weeks
Total Hours
142 hours
Client’s Review
The Sales Experts delivered exactly what was needed: quality talent, fast, and with zero hand-holding. We understood the brief, took complete ownership of the process, and worked tirelessly across time zones to make sure we met our deadlines. SpinifexIT was impressed with the quality of candidates and how smooth the process was from start to finish. The result? Five fantastic hires who are already making an impact in the business.
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- 99% of our placements stay at least one year in the same role
- 87% of our placements stay in the same role for at least two years
- 99% of our clients are returning clients