Case Study: Senior Country Manager Recruitment for Global Beauty Brand
Client
Haircare brand
Specialisation
Beauty products
Summary
The objective was to recruit two Senior Country Managers for the U.K. and the USA, for a leading Swedish haircare brand. We successfully completed the search in 12 weeks
Client Overview: Swedish Haircare Brand Expanding Globally
A leading Swedish haircare brand known for its commitment to producing high-quality, vegan, and cruelty-free products approached us with an ambitious project to boost its presence in the international market.
A competitive compensation package was structured to attract individuals who could drive our client’s mission and values in these challenging markets.
Roles: Senior Country Managers for U.K. and USA
2 Senior Country Managers for the U.K. and the USA, respectively.
Candidates needed to exhibit a profound understanding of the salon market, possess a strong network within the sector, and demonstrate strategic leadership capabilities.
Our Strategy: Targeted Beauty Industry Recruitment by a Sales Executive Search Firm
Challenge: Hiring Sales Leaders with Salon Market Expertise and Strategic Vision
The ideal candidates needed to:
- have extensive experience and a robust network in the professional salon industry in the U.K. and the USA;
- demonstrate strategic thinking and the ability to execute growth plans;
- embody the company’s values of sustainability and cruelty-free beauty;
- possess strong interpersonal and negotiation skills to foster partnerships.
As a specialist sales executive search firm, we identified leaders who could drive international expansion in the salon sector. A multi-faceted assessment process was designed to evaluate candidates’ strategic, operational, and leadership capabilities.
This included competency-based interviews, scenario planning exercises, and in-depth discussions about aligning candidates’ values with the company’s philosophy. Our team of executive sales recruiters and sales manager recruiters sourced professionals aligned with the client’s strategic and cultural values. The aim was to ensure a cultural and strategic fit for long-term success.
Results: Strategic Hires Delivered in 12 Weeks by Executive Sales Recruiters
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
12 weeks
Total Hours
180 hours
Conclusion: Strengthening Global Sales Leadership Through Sales Manager Recruiters
This project highlights our expertise in the beauty industry recruitment, delivering senior leadership for a globally recognized vegan and cruelty-free haircare brand. The successful recruitment of Senior Country Managers for the U.K. and the USA marks a significant milestone in our client’s international growth strategy.
By securing leaders with deep industry knowledge and strong networks within the Professional Salon sphere, the company is well-positioned to enhance its brand presence and make a positive contribution to the global beauty industry. This case underscores the value of targeted business development recruitment for brands with ambitious international growth plans.
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