Case Study: Senior Business Development Recruitment for Global Exhibitions Leader
Client
Global exhibition company
Specialisation
Face-to-face and digital events
Summary
A leading global exhibition company required two Senior Business Development Managers to expand their flagship events and foster year-round industry communities
Client Overview: A Global Leader in Exhibitions and Events
The client is a global powerhouse in organizing events that build businesses, with a portfolio spanning over 400 events in 22 countries.
They elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions. They sought a professional to help drive growth both in-person and virtually.
Roles: Senior Business Development Managers for Growth & Digital Engagement
Two Senior Business Development Managers with a unique blend of experience in cultivating business across diverse sectors, from aerospace to travel.
The ideal candidate would not only understand global business development but also be adept at leveraging digital platforms to enhance customer engagement and drive continuous sales growth.
Our Strategy: Research-Led Approach by Executive Sales Recruiters
Challenge: Sourcing Dual-Skilled Leaders in Sales and Digital Transformation
Inspired by the client’s extensive reach and innovative spirit, a targeted headhunting strategy was crafted. Our role as an experienced sales executive search firm allowed us to quickly identify and engage top-tier candidates within the events and exhibitions industry. The search focused on professionals with a proven track record in business development and a keen understanding of digital transformation in event management. By leveraging our team of executive sales recruiters, we executed a research-driven, time-sensitive recruitment strategy.
A bespoke database was created, pulling from a wide net of candidates across various sectors. The search prioritized individuals with:
- Experience in driving business development for global events.
- Proficiency in digital product integration.
- A visionary approach to creating all-encompassing customer experiences.
The recruitment process involved:
- In-depth Market Research: To understand the unique demands of the sectors served by the client.
- Targeted Headhunting: Focusing on candidates with experience in similar roles and industries.
- Rigorous Evaluation: Utilizing a comprehensive assessment tool to gauge candidates’ sales acumen and fit with the client’s culture.
- Streamlined Interview Process: A maximum of three stages to ensure efficiency and respect for candidates’ time.
Our sales executive headhunters focused on candidates who could balance face-to-face engagement with digital business development.
Results: Two High-Level Hires Completed in 10 Weeks
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
10 weeks
Total Hours
185 hours
Conclusion: Success from a Specialist Sales Executive Search Firm
The search for the Senior Business Development Manager was not just about finding a candidate with the right skills; it was about finding a leader who could embody the client’s mission to merge the physical with the digital, creating immersive experiences that drive the business forward.
The success of this placement illustrates the power of focused and specialized headhunting. By understanding the nuances of the global exhibition market and the transformative potential of digital integration, the perfect candidate was secured. This strong addition to the client’s team promises to strengthen growth and secure its position as a leader in the evolving landscape of global trade shows and events. This project showcased our ability to deliver high-level talent through targeted sales staffing services, focused on business development leadership.
Let Us Hire Top Sales Talent For You!
Send us a quick message
- 99% of our placements stay at least one year in the same role
- 87% of our placements stay in the same role for at least two years
- 99% of our clients are returning clients