How We Headhunted a Complete UK Sales Team for a SaaS Company
Client
Canadian Software Company
Specialisation
SaaS Solutions
Summary
Our client required us to build a team of 9 Junior full-sales-cycle Enterprise Sales Executives and to find 1 Mid-level Sales Team Leader to mentor the team. The search was completed within 16 weeks
Client Overview: SaaS for Media Intelligence
Our client is an Ottawa, Canada headquartered Company focused on delivering a powerful, media database monitoring and analytics solution for tomorrow’s communicators. With offices in Ottawa Canada, New Jersey, USA and London, England.
The target market for our client is mid-market to very large brands delivering critical client awareness through media insights.
Roles: Junior Sales Executives & Mid-Level Team Leader
London U.K. – Build a team of 9 Junior full- sales cycle Enterprise Sales Executives with Full Sales Cycle experience. Experience selling into Marketing/Media/ Public Relations – 9 positions.
London U.K. – Mid-level Sales Team Leader to mentor and motivate the team toward success. Experience selling into Marketing/ Media/Public Relations – 1 position.
Strategy: Full Sales Cycle Recruitment in the UK
We developed a custom database of working, junior, full-sales-cycle, enterprise-level sales executives with experience selling into the Marketing/Media/PR sector. The mandate required us to set clear search parameters to select potential candidates with enough SDR lead generation and full sales cycle experience to close. We were also challenged with the limitation on a £45K basic salary (plus commissions). The Mid-Level Sales Team Leader had to manage a team of 9+ salespeople while still being able to hit their own sales targets – a positive, driven, lead from the front, professional. With a base salary of £85K + commissions, this position required a focuse,d hands-on, ambitious sales lead.
We collected résumés and complete support documents, interviewed and completed The Sales Experts – Sales Hunter Intelligence Evaluation Assessment© for each candidate. Once assessments were full, we presented all top-rated candidates to our client for review. Our client conducted their evaluation and a series of interviews. Upon final selection, we assisted with the offer process. Our client had a focused, streamlined recruitment process with a maximum of three interview, so we were able to close the 10 roles in 16 weeks
Results: 10 Successful Hires in 16 Weeks
Junior full-sales-cycle Sales Executives (9 positions)
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
Mid-level Sales Team Leader (1 position)
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
16 weeks
Total Hours
329 hours
It was indeed a pleasure working with The Sales Experts, especially Polina, Mariia and Wyn, on our sales hiring in the UK. We found them to be effective, efficient and professional. They never wasted our time with candidates that were not relevant, screened and prepared. The Sales Experts agency should always be our first choice based on prior experience. It has been 10 months since we closed the last of the 10 U.K. hires provided by The Sales Experts and every candidate has since passed probation and is thriving. Great results!
Let Us Hire Top Sales Talent For You!
Send us a quick message
- 99% of our placements stay at least one year in the same role
- 87% of our placements stay in the same role for at least two years
- 99% of our clients are returning clients