Case Study: National Account Manager Recruitment for a Digital Media Advertising Firm
Client
Boomerang Media
Specialisation
Advertising Services
Summary
A robust research-oriented headhunting voyage led to the successful recruitment of a stellar National Account Manager for a specialist Out of Home digital advertising firm, overcoming geographical and skill-specific challenges
Client Overview: Boomerang Media – Digital OOH Specialists
Boomerang Media, an acclaimed Out of Home digital advertising entity nestled just outside London, was on a mission to enlist a high-caliber National Account Manager.
The candidate not only needed to be within a manageable commuting distance but also had to possess a rich blend of agency and brand experience synonymous with top sales performers.
Role: National Account Manager with Brand + Agency Experience
National Account Manager, outside London.
Challenge: Regional Proximity & Niche Commercial Background
Geographical Proximity: essential to find quality candidates within a reasonable commuting distance.
Skill and Experience: a required blend of agency and brand experience significantly narrowed the candidate pool.
Our Strategy: Precision-Led Advertising Sales Recruitment
Research-Based Sourcing. Initiated with in-depth research to compile a database of potential candidates, focusing on the desired agency and brand expertise.
Geographical Filtering. Ensured potential candidates were within a reasonable commuting distance to Boomerang’s offices.
Engagement and Screening. Engaged with shortlisted candidates to assess their interest, skills, and career aspirations.
Profiling and Assessment. Promising candidates underwent rigorous validation of their sales prowess and experience.
Client Collaboration. The top candidates were presented to Boomerang Media for further evaluation, fostering collaborative dialogue to ensure alignment and refine selection.
Interview Coordination and Offer Negotiation. Facilitated the interview process and offered negotiations to ensure a win-win scenario.
Results: Placement Completed in 10 Weeks
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
10 weeks
Total Hours
185 hours
Client Feedback: A Trusted Media Sales Recruitment Agency
Boomerang Media has used The Sales Experts for senior sales recruitment over the past year during what has been an extremely challenging time for recruitment. Their approach is thoroughly professional, consultative, diligent, has scored notable successes for this company and has proved highly cost-effective. We intend to continue using Wyn and his team going forward. I cannot recommend them enough.
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