Case Study: Senior Marketing Director Recruitment for a Global Luxury Food Brand
Client
UK Food and Beverage
Specialisation
Speciality food and beverage brand
Summary
A prompt and precise headhunting journey to recruit a Senior Marketing Director for a global luxury food and gift enterprise, overcoming geographical hurdles
Client Overview: A Gourmet Legacy with Global Reach
Our client, a family-rooted gourmet food and gift brand, embarked on a quest for a seasoned Marketing Director to steer their marketing helm. With a legacy of crafting exquisite teatime luxuries, the brand, valued at £15 million, holds a cherished spot on the shelves of eminent retailers like Harrods and Selfridges, spanning over 40 nations.
Their new agenda? Enhancing direct consumer interactions via a novel website, alongside maintaining their global and domestic distribution channels.
Role: Senior Marketing Director for Multichannel Luxury Brand
Our client is looking for a highly competent Marketing Director, with experience in high-value or luxury branded food and beverage products, selling across multiple channels; consumers (directly via a new website), businesses, international, independent and national distribution.
Strategy: Executive Search for Food & Beverage Leadership
Challenge: Geographic Constraints in North East England
The principal obstacle lay in the brand’s quaint locale in North East England. Despite the allure of flexible work arrangements, the geographical position posed a stern challenge in attracting candidates with the requisite expertise and willingness for a reasonable commute.
Custom Database Creation. Initiated by crafting a tailored database, listing senior Marketing Directors in North East England with illustrious careers and a proven history of success, eyeing a ballpark salary of £135K along with a 40% bonus incentive.
Targeted Outreach. Transitioned to a meticulous phase of researching, connecting, and engaging with potential candidates, spotlighting the rewarding opportunity at hand. Only the crème de la crème with dazzling professional histories were approached.
Document Compilation and Evaluation. A thorough scrutiny of résumés and supportive documents ensued, followed by candidate interviews and an in-depth assessment via The Sales Experts – Marketing Intelligence Evaluation Assessment©.
Client Presentation. Post-assessment, top-tier candidates were introduced to the client for further evaluation. The client then executed their series of interviews and evaluations, culminating in the final selection, with our team assisting in the offer.
Swift Closure. Thanks to a laser-focused recruitment blueprint by the client, entailing a maximum of three interview rounds, the coveted role was seamlessly sealed within a mere 10-week span.
Results: Senior Hire Completed in 10 Weeks
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
10 weeks
Total Hours
185 hours
Conclusion: Executive Search Success in the Luxury Sector
In the pursuit of securing a Senior Marketing Director for our client, a global luxury food and gift enterprise, the journey was both challenging and rewarding. The unique geographical location in North East England demanded a strategic and innovative approach to headhunting.
We used a focused strategy, beginning with a custom database of senior Marketing Directors in the region. Our Marketing Intelligence Evaluation Assessment© ensured the presentation of only the most qualified candidates to the client. The results, which are quantifiable, indicate the success of the endeavour. After 30 interviews by the agency and 14 by the client, we made a final hire.
This case highlights our ability to deliver senior marketing hiring success even in geographically constrained markets. The successful appointment of a Senior Marketing Director not only meets the immediate needs of our client but also positions them for continued success in the ever-evolving global luxury market.
Let Us Hire Top Sales Talent For You!
Send us a quick message
- 99% of our placements stay at least one year in the same role
- 87% of our placements stay in the same role for at least two years
- 99% of our clients are returning clients