Case Study: Business Development Recruitment for a SaaS Provider in Sustainability
Client
Madaster
Specialisation
SaaS Provider
Summary
Our client needed a specialist to lead their SaaS platform in the circular economy sector, driving innovative solutions for sustainable resource management. The entire recruitment process, from start to finish, was completed within 8 weeks

Client Overview: Madaster – Driving Sustainability Through SaaS Solutions
Madaster is a recognised and established SaaS provider dedicated to promoting sustainability through the development of digital infrastructure that supports the circular economy. With a global presence, they are shaping the future of resource management by empowering organizations to track, manage, and repurpose materials for long-term environmental impact.
Role: Leading SaaS Business Development Manager for the Circular Economy
Leading SaaS Business Development Manager.
The ideal candidate needed to possess a unique blend of expertise in proptech ESG, real estate, or circular economy practices, alongside over five years of experience in business development or sales within the SaaS or sustainability sectors.
Our Strategy: Targeted Business Development Recruitment by a Sales Executive Search Firm
Challenge: Recruiting Sales Talent with SaaS and ESG Expertise
We applied our expertise in business development recruitment to identify top SaaS sales leadership aligned with sustainability and ESG goals. These individuals not only had extensive experience in their fields but had also demonstrated a commitment to advancing proptech ESG practices. The expected salary bracket was set competitively, aligning with industry standards for senior business development roles in this sector.
As a trusted sales executive search firm, we partnered with Madaster to deliver a senior business development manager in record time. Our strategy was highly focused, targeting candidates whose values and goals aligned with Madaster’s mission of driving sustainability in the built environment. We conducted thorough research, initiated conversations, and highlighted the unique opportunity Madaster offered to shape the future of the circular economy.
Our team of executive sales recruiters and sales manager recruiters sourced candidates who combined SaaS sales acumen with circular economy knowledge. Each candidate went through a comprehensive interview process, where we employed our Expert Evaluation Assessment© to assess their fit with the role. Following our evaluations, we shortlisted the most suitable candidates for Madaster to consider. The client then conducted their own rigorous assessments and interview rounds. We provided crucial support during the final offer negotiations.
This case demonstrates our ability to deliver SaaS sales recruitment for mission-driven organizations.
Results: Hire Delivered in 8 Weeks by Executive Sales Recruiters and Sales Manager Recruiters
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
8 weeks
Total Hours
158 hours
Client Feedback: Excellence in SaaS Sales Recruitment
We were very pleased with the service we received from Wyn and the whole team. They found
us an excellent candidate in record time.
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