Empowering Diverse Workforces: Strategic Female Talent Acquisition
Client
Tech Education
Specialisation
Education and Employment in Tech for Women
Summary
The Sales Experts embarked on a mission to assemble an all-female team of Senior Enterprise Learning & Development Sales Managers for a client dedicated to fostering young female technologists’ careers in large enterprise businesses
Challenge: Increasing Diversity in E-Learning Teams
Our client, a London-based firm specializing in training and recruiting aspiring female technologists, aimed at enhancing the gender diversity within large enterprises.
A crucial aspect of this mission was to recruit an all-female team of Senior Enterprise Learning & Development Sales Managers passionate about SaaS sales. The Sales Experts were entrusted with this ambitious recruitment project, with the challenges being multifaceted.
Required Roles
Gender-Specific Recruitment
Recruiting an all-female team (4 positions) in a male-dominated tech and sales industry was challenging, especially for senior managerial roles. Finding candidates with sales expertise and a passion for promoting female representation in technology amidst a competitive London market was crucial.
Our Inclusive Hiring Practices Strategy
Sourcing Female Talent through Diverse Channels
Conducted thorough industry research to compile a database of potential female candidates with proven SaaS sales track records and a passion for tech diversity. Engaged with candidates through personalized outreach, highlighting the unique opportunity to merge sales skills with a gender diversity cause. Assessed candidates based on professional qualifications and mission alignment, working closely with the client to shortlist candidates, ensuring they resonated with the project’s vision and had the desired SaaS sales expertise. Coordinated interviews, integrated feedback to refine selection, and facilitated offer negotiations for a win-win outcome, providing onboarding support for a smooth transition.
Outcome: A Win for Diversity Hiring in EdTech
The meticulous, research-centric headhunting strategy triumphed over the gender and industry-specific recruitment challenges, leading to the successful assembly of a passionate, all-female sales managerial team. This accomplishment not only furthered our client’s mission of promoting gender diversity in the tech sector but also showcased the profound impact of a tailored, research-based recruitment approach in navigating complex recruitment landscapes.
Key Statistics
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
16 weeks
Total Hours
385 hours
Lessons in Building Gender-Inclusive Recruitment Pipelines
Working with our client to create a female-gendered enterprise SaaS sales team was a challenge because, like the entire tech industry, female SaaS enterprise sales leaders are a small group. The Sales Experts rose to the occasion with a research-based headhunting strategy.
We formed a skilled, all-female sales managerial team after identifying, engaging, and assessing potential candidates that align with our mission goals. The Sales Experts achieved impressive results in their recruitment process. With over 1300 potential candidates sourced, 35 interviews conducted and 4 successful hires made, their efforts paid off both quantitatively and qualitatively.
This case study highlights the remarkable success achieved by The Sales Experts in overcoming gender and industry-specific challenges and also highlights the power of a tailored, research-based recruitment approach.
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