Case Study: Sales Staffing Services for Senior Leadership Roles in the PPE Industry
Client
Manufacturer of PPE garments
Specialisation
Industrial, firefighting, defence markets
Summary
Our client required us to search for 5 Senior Salespeople in 2 countries within a niche industry to execute a company’s wide growth plan

Client Overview: Global PPE Manufacturer with Aggressive Growth Plans
Our client is a well-established industrial supplier of PPE Garments with a clear vision for growth and aims to recruit top-notch talent. Salary ranges on offer are realistic for top talent in this sector.
The client’s specifications required really the best talent and involved pure research and headhunting of the best sales talent available in the industry.
Roles: Senior Sales Leadership Across Defense, Industrial & Firefighting Markets
- Head of Sales – a senior industrial sales manager.
- Key Account Manager – a senior industrial sales hunter.
- Defense Industry Sales Manager – a senior salesperson with specific experience selling into the U.K. Ministry of Defense as well as with the international defense sector.
- Firefighting Industry Manager – a senior salesperson with experience in working with fire brigades.
- Germany Country Manager – a senior German-speaking sales leader to pioneer the development of new German/European territories.
Strategy: Targeted Search by Expert Executive Sales Recruiters
Challenge: Multi-Country Sales Talent Sourcing for Niche Sectors
We created custom databases for each of the five searches, focusing on senior sales professionals and leaders experienced in selling industrial supply and managing channel partners. Our targeted approach involved researching, connecting, engaging, and presenting only the best candidates with proven track records of sales success. Our team of dedicated executive sales recruiters leveraged targeted outreach and research-driven sourcing to deliver exceptional talent.
We carefully collected detailed resumes and support documents, interviewed each candidate, and completed The Sales Experts – Sales Hunter Intelligence Evaluation Assessment©. Afterwards, we presented all top-rated candidates to our client for their review, while managing candidate interview schedules and expectations throughout the process.
Once our client conducted their own assessment and series of interviews, we assisted with the offer process upon final selection. Our client had a vision of only selecting the very best available talent and so the process was detailed and exhaustive.
Results: 5 Successful Hires via Research-Led Sales Staffing Services
Head of Sales
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
Key Account Manager
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
Defense Industry Sales Manager
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
Firefighter Industry Manager
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
Germany Country Manager
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
Total Hours
Conclusion: Success Delivered by a Specialist Sales Executive Search Firm
The total time frame for the five strategic hires was about 7 months, with about three searches running concurrently and resulted in the establishment of a powerful, disciplined and organized sales team.
The research required was exhaustive, providing our client with an extensive choice in candidates and the resulting team second to none.
This project exemplifies the expertise of a results-focused sales executive search firm, able to fill complex, senior roles across two countries. With a team of experienced sales executive headhunters, we navigated niche industry challenges to deliver five top-performing sales leaders.
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