Case Study: Sales Director Recruitment for the Home Improvement Industry
Client
Birkdale Sales
Specialisation
Home improvement industry
Summary
Birkdale Sales, a prominent player in the home improvement industry, partnered with The Sales Experts to recruit a strategic Sales Director. This case study outlines the specialized recruitment campaign to find a sales leader capable of driving revenue growth and market expansion
Client Overview: Birkdale Sales – Innovating Fencing and Garden Solutions
Birkdale Sales is renowned for its high-quality fencing, gates, and garden products. The company focuses on both residential and commercial markets, striving to enhance the customer experience through innovative and reliable solutions.
Role: Sales Director to Drive Growth and Market Expansion
Sales Director, with a strong history of creating and implementing successful sales strategies. The ideal candidate had to consistently exceed revenue targets, strengthen the company’s commercial capabilities, and align their strategies with Birkdale Sales’ mission for sustainable growth in the home improvement market.
Our Strategy: Targeted Sales Director Recruitment by a Sales Executive Search Firm
Challenge: Recruiting Strategic Sales Leadership with Industry Expertise
As a trusted sales executive search firm, we identified a sales leader aligned with Birkdale Sales’ vision of sustainable growth and innovation. The process began with a thorough industry analysis to understand market dynamics and opportunities. Our team of executive sales recruiters and sales manager recruiters sourced candidates with proven revenue growth and leadership in the manufacturing and distribution sectors.
A candidate profile focused on high-growth experience, sales strategy expertise, and target achievement. The campaign used industry networks, online platforms, and headhunting to find top candidates. Detailed assessments of sales acumen, strategic thinking, leadership, and cultural fit were refined by detailed Birkdale Sales’ feedback.
Headhunting targeted candidates with proven success in leading sales teams and achieving revenue growth. Multiple interview stages ensured alignment with Birkdale Sales’ objectives, and close collaboration with leadership confirmed the right fit. This approach secured a Sales Director to drive Birkdale Sales’ future success.
This project also underscores our strength in targeted business development recruitment for niche markets.
Results: Strategic Hire Delivered in 12 Weeks by Executive Sales Recruiters
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
10 weeks
Total Hours
185 hours
Client Feedback: Excellence in Sales Manager Recruitment for Growth
We recently recruited multiple roles with The Sales Experts – a great experience from start to finish with the
appointment of some excellent candidates.
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