Case Study: Country Manager Recruitment for a Global Beauty Brand
Client
Haircare brand
Specialisation
Beauty products
Summary
The objective was to recruit two Senior Country Managers for the U.K. and the USA, for a leading Swedish haircare brand. We successfully completed the search in 12 weeks
Client Overview: Swedish Haircare Brand with Global Ambitions
A leading Swedish haircare brand known for its commitment to producing high-quality, vegan, and cruelty-free products, approached us with an ambitious project to boost its presence in the international market.
A competitive compensation package was structured to attract individuals who could drive our client’s mission and values in these challenging markets.
Roles: Senior Country Managers for UK and USA Markets
Candidates needed to exhibit a profound understanding of the salon market, possess a strong network within the sector, and demonstrate strategic leadership capabilities.
Our Strategy: Beauty Industry Recruitment by a Sales Executive Search Firm
Challenge: Recruiting Sales Leadership with Beauty Industry Expertise
Our beauty industry recruitment approach focused on sourcing leaders with deep salon sector experience and international market knowledge.
The ideal candidates needed to:
- Have extensive experience and a robust network in the professional salon industry in the U.K. and the USA.
- Demonstrate strategic thinking and the ability to execute growth plans.
- Embody the company’s values of sustainability and cruelty-free beauty.
- Possess strong interpersonal and negotiation skills to foster partnerships.
As a trusted sales executive search firm, we executed a research-driven process to attract senior talent in the beauty and personal care industry. Our executive sales recruiters leveraged both industry networks and targeted headhunting to meet the client’s global hiring needs. This included competency-based interviews, scenario planning exercises, and in-depth discussions about aligning candidates’ values with the company’s philosophy. The aim was to ensure a cultural and strategic fit for long-term success.
Results: Two Senior Hires Completed in 12 Weeks
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
12 weeks
Total Hours
180 hours
Conclusion: Successful Sales Leadership Hiring for the Salon Sector
The successful recruitment of Senior Country Managers for the U.K. and the USA marks a significant milestone in our client’s international growth strategy. By securing leaders with deep industry knowledge and strong networks within the Professional Salon sphere, the company is well-positioned to enhance its brand presence and contribute positively to the global beauty industry.
This project showcases our strength in international sales recruitment for FMCG and consumer brands in the beauty space.
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