Case Study: International Tech Sales Recruitment for a Digital Signage Start-Up
Client
Technology Start-up
Specialisation
Digital Signage/AV sector
Summary
Our task was to source experienced and senior salespeople from digital signage manufacturers and value-added resellers (VARs) in multiple countries simultaneously
Client Overview: Digital Signage Technology Start-Up with Global Ambitions
Our client, a technology start-up in the digital signage industry, was assembling a new global sales team. They are renowned for their pioneering work in 3D holographic display technology, used for dynamic, floating visual presentations in sectors like advertising, retail, and entertainment.
Their main product is an advanced 3D holographic display system that combines specialized hardware and software to create lifelike images that seem to float in mid-air without special glasses.
Roles: 13 Sales and Commercial Positions Across 7 Countries
- USA-based Key Account Manager. 4 positions.
- Italy-based Key Account Manager. 1 position.
- France-based Key Account Manager. 1 position.
- Germany-based Key Account Manager. 1 position.
- Spain-based Key Account Manager. 1 position.
- South Africa-based Key Account Manager. 1 position.
- UK (London)-based Key Account Manager. 2 positions.
- UK (London)-based Head of Sales. 1 position.
- Copywriter. 1 position.
- Product Manager. 1 position.
Our Strategy: Research-Led International Sales Recruitment by Executive Sales Recruiters
Challenge: Multi-Country Sales Recruitment for Niche Tech Roles
The challenge was to find multiple candidates in various markets, focusing on experienced professionals with strong industry connections. We needed to compile a database of top digital signage professionals across seven countries and passionately pitch the opportunity to a new industry start-up. As an experienced sales executive search firm, we developed a tailored, multi-country sourcing strategy for this digital signage start-up.
Our tech sales recruitment approach focused on identifying senior and mid-level talent in both software and hardware sales across seven countries.
We conducted detailed interviews, collected resumes and support documents, and administered The Sales Experts – Sales Hunter Intelligence Evaluation Assessment©. After completing our assessments, we presented selected candidates to our client for further review and interviews. We assisted with the offer process, and due to our client’s streamlined recruitment process, all roles were closed within 18 weeks.
Results: 13 Hires Completed in 18 Weeks with 100% Retention Post-Probation
People Cold Screened*
Agency-Side Interviews
Candidates Presented
Client-Side Interviews
*Cold Screening represents the initial group of candidates identified as having a potential fit to the search parameters. These candidates were then contacted and those interested in the opportunity were further screened prior to scheduling Agency Side interviews.
Timeframe
18 weeks
Total Hours
1255 hours
Conclusion: A Sales Executive Search Firm Delivering Global Sales Staffing Services
Leveraging our sales staffing services, we built a team of high-performing Key Account Managers and commercial leaders. Our executive sales recruiters managed all stages of this international sales recruitment project, from research through final placement. The outcome was highly successful. The client was extremely pleased, with all 13 hires passing the six-month probation period.
The new hires brought with them a wealth of experience and industry connections, leading to positive effects such as increased sales, expanded market reach, and enhanced brand visibility. This success has pushed our client for further growth and innovation, strengthening its position as a leader in the digital signage industry.
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