If you’re serious about learning how to improve sales skills and boost your results, it’s time to think like a Rainmaker. These are the elite sales professionals who consistently deliver, exceed targets, and earn respect in every room they walk into. Their secret? Simple, repeatable habits that sharpen focus, build trust, and convert conversations into contracts.
Based on over 28 years and more than 23,000 sales pitches, this list of 29 daily sales habits is your blueprint to becoming a top performer. Whether you’re just starting out or leading a sales team, adopt these routines to increase sales performance and become the person who makes it rain.
The Habits of a Rainmaker
- Set a clear intention for every interaction. Whether it’s a call, email, or meeting, always have a goal. Focus drives conversion.
- Listen more than you speak. Understanding client needs is the first step to offering real value.
- Stay authentic. People buy from people they trust. Be genuine in every exchange.
- Make others feel important. Build rapport by making clients feel seen and respected—every time.
- Pick up the phone. Real conversations close real deals. Don’t hide behind email.
- Always be prepared. Know the client, the product, the objections—and rehearse your pitch.
- Always be closing. Every action should move the deal forward. Don’t leave it to chance.
- Pitch in the morning. Decision fatigue is real. Make your key calls before noon.
- Talk about money early. Get comfortable with financial conversations—they’re essential.
- Look the part. Dress like a professional who expects to win. First impressions matter.
- Set boundaries. Demand mutual respect—walk away from poor-fit clients.
- Be a student of sales. Read, listen, practice. Rainmakers never stop improving.
- Know your product and your customer. Knowledge builds confidence—and closes deals.
- Don’t waste time on unqualified leads. Focus on prospects who are ready to move.
- Make one more call a day. That’s 200+ extra calls a year. Compound success.
- Sell beyond the core offer. Upsell and cross-sell to maximize value for you and the client.
- Build a referral engine. Your best leads come from happy clients—ask often.
- Start at the top. Speak to decision-makers early. It shortens the sales cycle.
- Show the ROI. Demonstrate the financial impact of your offer. Numbers sell.
- Master time and punctuality. Be early, be organized, be dependable. It builds trust.
- Never take rejection personally. Detach from outcomes and focus on activity.
- Be resilient. Sales is tough. Bounce back quickly and keep moving.
- Ignore the competition. Stay focused on your offer and your value—not theirs.
- Be generous. Pay for coffee. Share insights. Give without expecting.
- Ask brilliant questions. Great salespeople learn by asking, not talking.
- Surround yourself with excellence. Work with winners. Learn from them. Rise with them.
- Build your personal brand. Every email, post, and pitch builds (or breaks) your reputation.
- Stay hungry and sharp. Stay fit—physically and mentally. Your energy matters.
- Deliver what you promise. Follow through. Exceed expectations. Build legacy.
Final Takeaway
You don’t need tricks to succeed in sales—you need sales habits that work. Start with just one new habit each week. Use this list as your daily playbook and watch your confidence, reputation, and sales performance rise.
What is the difference between average and exceptional? Daily execution.