Why we choose to fail

Like most high achievers I have battled with failure and have fought self-limiting beliefs. I have studied NLP and considered dozens of theories of why some of us can face the daily battles of life with a smile and a laugh and why others need to struggle more. As a...
How to be the Starbucks of your Market?

How to be the Starbucks of your Market?

Starbucks has changed coffee and business forever!  The way we thing about coffee is completely differently than 30 years ago! Coffee’s greater cachet has had a big effect on the bottom line. Ten years ago, only 3% of all coffee sold in the United States was priced at...