Where the value is clear the decision really is easy, but why is value such a moving target? Imagine that you are given a true life or death choice – your net worth or your life? The choice is easy when you must give everything for even one more day of life. But let’s...
Let me start by saying that I am a Brit who has spent the vast majority of my life living in Canada. I have traveled extensively to more than 28 countries and have experienced every imaginable level of customer service. I accept that there are cultural differences...
Like most high achievers I have battled with failure and have fought self-limiting beliefs. I have studied NLP and considered dozens of theories of why some of us can face the daily battles of life with a smile and a laugh and why others need to struggle more. As a...
Starbucks has changed coffee and business forever! The way we thing about coffee is completely differently than 30 years ago! Coffee’s greater cachet has had a big effect on the bottom line. Ten years ago, only 3% of all coffee sold in the United States was...
Dear customer, you’re fired! If all customers are not created equal why do we treat them that way? Customers are not equal! One of the biggest mistakes a business can get into is attracting and then keeping the wrong customers. Next, to add to the error, is to treat...
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