Are The Scary Times Over?

Are The Scary Times Over?

Are the scary times over? Recent economic, political and health events have made people anxious and fearful about their futures. Even though the economy has improved many are still apprehensive about the future. Consolidation is changing many industries. Our high...
Addressability – know where to fish!

Addressability – know where to fish!

Addressability – know where to fish! Addressability is a measure of how easy or difficult it is to get in touch with your customers. A highly addressable market can be reached easily and quickly. For many years I sold to the wholesale stationery, office products and...
Do you really have a sales strategy?

Do you really have a sales strategy?

Do you really have a sales strategy? Wherever you are, remember, your best thinking got you here! Success in business can be boiled down, in a large part, to understanding models that work. The fundamental business model is very simple: create a product or service,...