Cold Calling is a dirty word in sales! The reality is that nobody likes to Cold Call but the fact is that most businesses grow on it. There is no other way to get past all the noise and the hype of marketing and social media and get directly to the decision maker....
After years of recession most people are not in the mood to be ‘sold’. Whether it is ‘chuggers’ (charity muggers) posted at every tube station and high street or the endless cold calls that seem to have nothing relevant to offer we are sick of being chased after for...
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