Name: The Sales Experts Ltd.
Address: 1 Canada Square, 37th Floor, Canary Wharf, London, E14 5AA, UK
Telephone: +4402075365591
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It is the sizzle that sells the steak – the selling power of emotional triggers!

by Wyn Nathan Davis | Jul 21, 2018 | Selling Skills

The most powerful perspective in selling is to understand the emotional triggers that cause people to buy. If it is true (and it is) that we buy for emotional reasons and prove with logic then why do most salespeople sell benefits and features? If we can imagine that...

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It is the sizzle that sells the steak – the selling power of emotional triggers!

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