The rate of change in business is always increasing. In the past jobs were for life and industries employed generations of the same family. Today companies are regularly sold and acquired. Industries face global competition and well established companies can disappear...
If you think that selling is a skill-based profession and the skills can be objectively quantified then your business will suffer mediocre sales performance. As businesses grow there are a number of hurdles to be surmounted to get to the next level and one of the...
Every week I hear someone comment that social media is nothing more than people endlessly commenting on the minutiae of their lives. Do we need to know what people had for lunch? No! Or do we? I may not care if you are having lunch at the local pub or McDonald’s...
Starbucks has changed coffee and business forever! The way we thing about coffee is completely differently than 30 years ago! Coffee’s greater cachet has had a big effect on the bottom line. Ten years ago, only 3% of all coffee sold in the United States was...
Tools of the Trade Selling is never easy and the more tools you leverage toward your sales goals the more powerful the results! Social media is the most powerful tool to land in the lap of business in a generation. Social Media can build brand awareness, unearth...
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