Steve Jobs (February 24, 1955 – October 5, 2011) was a technology entrepreneur and on of the most influential business person of the last 50 years. Steve Jobs and Apple were, for many years, a bit of a marginal technological player but in recent years has become the...
George Clooney Rule George Clooney was in the news today – that is, of course, typical. The reason today was that George has stated that an ‘exclusive’ interview published by Hello Magazine was a complete fabrication. Hello has apologised and will, I expect, pay some...
What do you do with your sales leads? Leads are the lifeblood of business but leads do have a ‘best by’ date and quickly go stale if not acted upon and exploited. So, how do you handle yours? If you are like most businesses, big and small, this is what happens: You...
The Best Sales Pitch Ever? Selling has earned a bad reputation because too many, if not most, salespeople simply don’t know how to sell and think that talking ‘features and benefits’ is enough. The result is the ‘numbers game’. The idea that if we simply give the same...
Steve Jobs made Apple arguably the most successful company in history and achieved this by doing absolutely every better. Jobs argued that success came by focusing on and delivering perfection on details that everyone ignored – like the type font and the feel of the...
There are many aspects of the sales process that challenge salespeople – prospecting, pitching, and overcoming sales objections and the close. Let’s face it, much of selling is really order taking. The customer wants what you’re selling so you simply...
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