by Wyn Nathan Davis | Jan 16, 2013 | Selling Skills
Dear customer, you’re fired! If all customers are not created equal why do we treat them that way? Customers are not equal! One of the biggest mistakes a business can get into is attracting and then keeping the wrong customers. Next, to add to the error, is to treat...
by Wyn Nathan Davis | Jan 15, 2013 | Selling Skills
Addressability is a measure of how easy or difficult it is to get in touch with your customers. A highly addressable market can be reached easily and quickly. For many years I sold to the wholesale stationery, office products and artist materials market worldwide....
by Wyn Nathan Davis | Jan 15, 2013 | Selling Skills
Most sales pipelines are really sales drains wasting effort and money with inconsistent and poor activity! With a background in sales my approach to business has always been to focus on the sales process first. If necessary, sell it first and then figure out how to...
by Wyn Nathan Davis | Jan 15, 2013 | Selling Skills
Social media is the most powerful tool to land in the lap of business in a generation. Social Media can build brand awareness, unearth prospects, engage and build connections. Unfortunately, most businesses have little or no idea what to do with this amazing...
by Wyn Nathan Davis | Jan 15, 2013 | Selling Skills
Wherever you are, remember, your best thinking got you here! Success in business can be boiled down, in a large part, to understanding models that work. The fundamental business model is very simple: create a product or service, define a customer, establish a price,...
