More sales are only a decision away!

More sales are only a decision away!

More sales are only a decision away! ‘We are what we think about most of the time’ – this is very easily proven. Remember back to some time when you purchased a new car or even a close friend made such a purchase – let’s say the car in question is a...
Dear customer, you’re fired!

Dear customer, you’re fired!

Dear customer, you’re fired! If all customers are not created equal why do we treat them that way? Customers are not equal! One of the biggest mistakes a business can get into is attracting and then keeping the wrong customers. Next, to add to the error, is to treat...
Addressability – know where to fish!

Addressability – know where to fish!

Addressability – know where to fish! Addressability is a measure of how easy or difficult it is to get in touch with your customers. A highly addressable market can be reached easily and quickly. For many years I sold to the wholesale stationery, office products and...