Be careful of the networking trap! Networking is important but it is not selling!Networking is a powerful tool – especially in a city such as London! A long successful business career is built on many trusting relationships and many of these can start with networking....
Dear customer, you’re fired! If all customers are not created equal why do we treat them that way? Customers are not equal! One of the biggest mistakes a business can get into is attracting and then keeping the wrong customers. Next, to add to the error, is to treat...
Addressability is a measure of how easy or difficult it is to get in touch with your customers. A highly addressable market can be reached easily and quickly. For many years I sold to the wholesale stationery, office products and artist materials market worldwide....
Most sales pipelines are really sales drains wasting effort and money with inconsistent and poor activity! With a background in sales my approach to business has always been to focus on the sales process first. If necessary, sell it first and then figure out how to...
Social media is the most powerful tool to land in the lap of business in a generation. Social Media can build brand awareness, unearth prospects, engage and build connections. Unfortunately, most businesses have little or no idea what to do with this amazing...
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