by Wyn Nathan Davis | Mar 21, 2026 | Recruitment, Selling
Rather listen than read? Check out our Spotify. Many CEOs and commercial leaders ask the same question when sales hiring keeps going wrong: Why is it so difficult to find someone who truly fits our sales team and delivers results? The usual answer is that the market...
by Wyn Nathan Davis | Mar 20, 2026 | Recruitment, Selling
Rather listen than read? Check out our Spotify. Many businesses approach sales hiring with one broad assumption: that strong salespeople are broadly interchangeable. If a candidate is confident, commercially sharp, and has delivered results before, they are often seen...
by Wyn Nathan Davis | Mar 20, 2026 | Recruitment, Selling
Rather listen than read? Check out our Spotify. In many organisations, sales hiring is treated as a search for proven performers. Candidates are evaluated based on past results, revenue figures, and track records. On the surface, this seems logical. In practice,...
by Wyn Nathan Davis | Feb 9, 2026 | Management, Selling
Rather listen than read? Check out our Spotify. Most founders don’t hate sales — they hate what they think sales is. In their heads, sales still look like a used-car lot: pressure tactics, feature dumping, awkward discounts, and someone trying to “get a yes” at all...
by Wyn Nathan Davis | Jan 29, 2026 | Selling
Most salespeople believe their job is to persuade. It isn’t. The real job is to remove friction. The best performers do not push harder. They make decisions simpler. That is why buyers choose them. Selling feels difficult when buying feels difficult. Look at the last...
by Wyn Nathan Davis | Dec 18, 2025 | Selling
Rather listen than read? Check out our Spotify. When the market slows, average sales teams wait. Performing sales teams act. They don’t panic.They don’t lower standards.They don’t sit back and hope demand returns. They use slower markets to build an advantage their...
